CREATIVE DIRECTOR, ARTIST, STRATEGIST, DESIGNER, INDUSTRY DISRUPTOR

Kelcie Saunders is a Creative Director and designer whose work lives at the intersection of strategy and soul. With a background in brand design and development, web design, influencer marketing, and campaign development and direction. Her approach blends thoughtful structure with intuitive artistry — creating brands that are truly magnetic.

Over the past decade, she has collaborated with public figures, influencers, and lifestyle brands to bring stories to life through cohesive visual identities and immersive digital experiences. As founder of Worthy Creative, Kelcie led her studio to surpass six figures in its first year, crafting sought-after brands and websites that balance clarity, emotion, and timeless design.

Each project is treated as a living expression of the client’s essence — a visual language that moves beyond trend, built to endure and connect. 

AS SEEN IN

Logos of various retail and media companies including InStyle, Nordstrom, goop, Forbes, The Atlantic, and Target.

CLIENTS ARE USING MY DESIGNS + STRATEGIES TO:

Place their products in Nordstrom and Sephora, Launch multi-million dollar brands, Attract industry-leading press features and celebrity clientele, Open store-fronts, Secure brand partnerships, and Build communities.

Collage of five different website screenshots, featuring fitness, coaching, and lifestyle content, with images of people and home interiors.
Web page design showcasing fitness and cycling programs with images of women exercising, bold texts 'MOVE YOUR BODY. FEEL LIKE SUNSHINE', 'GLOBAL FLOW CYCLING', and various navigation menus.
Screenshots of four different website landing pages featuring models, skincare products, and skincare brand information.
Three website design layouts side by side, featuring fashion and athletic themes. The first has a woman in patterned pants and a yellow jacket sitting indoors. The second shows a woman in athletic wear pushing a padded block on a field, with product details below. The third is a grayscale fashion-oriented design with a silhouette of a woman sitting, overlaid with a monochrome photograph of a woman stretching or dancing.
Screenshots of three different website pages, each featuring fashion or lifestyle content. The first page showcases floral arrangements and text about types of flowers. The second page features a black and white photo of a woman riding a horse, with text related to fashion collections. The third page displays images of women in athletic wear with motivational text in bold pink letters.

READY TO START WORKING ON YOUR NEXT BIG IDEA?